18 Million WordPress Websites Now Available in iPad Format

Mashable!

WordPress.com blog owners, rejoice! All of the hosting site’s 18 million blogs are available now in an iPad-friendly interface, complete with touch interactions and easy customization.

Automattic, parent company of WordPress.com, just flipped the switch on a new feature that transforms WordPress.com blogs into app-like destinations optimized for tablets. The company says it worked closely with NYC-based startup Onswipe to to create a whole new blog consumption experience for the iPad. Onswipe provides publishers with simple tools to create tablet-optimized websites.

“Our iPad-optimized view is app-like in its functionality, but pure HTML5 goodness on the backend,” said WordPress’s Nick Momrik in a blog post announcing the new feature. “It supports touch interactions, swiping, rotation and many other features of the iPad.”

The iPad-optimized blogs have a module interface, making it easy for publishers to switch up the look and feel of their websites. The WordPress.com Dashboard now includes options to change fonts, create personalized covers and change skins. The iPad optimization feature is also available as a WordPress plugin for anybody who runs a self-hosted WordPress.org blog.

“The iPad provides a ton of new opportunities for readers to experience the web and focus in on what matters: the content itself, while making use of what’s possible now with swipe gestures,” Onswipe CEO Jason Baptiste told Mashable. “Automattic powers over 18 million sites and believes in the open web, so it was a great place to start showing the benefit of the web over native apps.”

What do you think of the new iPad-optimized websites? Do you intend to create a tablet version of your WordPress blog? Let us know in the comments.



Posted via email from Jason Rose

Google library plans shelved

brisbanetimes.com.au Business News.

Google’s ambition to create the world’s largest digital library and bookstore this week ran into the reality of a 300-year-old legal concept: copyright.

Posted via email from Jason Rose

No excuse for not having a website

brisbanetimes.com.au Business News.

Google has just launched a free service for small businesses that helps them set up a website in 15 minutes.

Posted via email from Jason Rose

How to Turn One Piece of Content into Five

HubSpot’s Inbound Internet Marketing Blog

rabbitsTo someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Maybe you don’t like writing, or maybe you think that you have nothing interesting to say. Well, it’s ok. First of all, you’re probably already creating content and don’t realize it. In addition to that, there are a few things you can do to get more mileage out of a single piece of content.

How to Turn One Piece of Content into Five

Take for example, my recent presentation at the American Marketing Association in Tampa. They contacted me about speaking about putting together a successful lead nurturing campaign, actually a topic near and dear to my heart. Perhaps unfortunately (and inexplicably) we hadn’t yet done a presentation like this, so I was pretty much starting from scratch. The presentation turned out pretty well I think and now I’m extending the mileage of that one presentation by creating additional content from the same presentation. Here’s how.

Content Piece #1: Presentation

Start with the presentation. Deliver that content and, oh, also post it to SlideShare where folks from the event – or not at the event – can check it out.

Content Piece #2: Blog Article

Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. So, take a piece of your presentation and turn that into an article. I did that with the first section of my presentation: 9 Benefits of Lead Nurturing.

Content Piece #3: Blog Article

Yup, another one. While waiting at the airport for my flight from the AMA event where I spoke, I wrote another article based on one small section of the presentation: 5 Tips to Set Yourself Up for Smarketing Success.

Content Piece #4: Blog Article

Yes! Another one! Again, at the airport, I cranked out another article based on another section of the presentation. It even linked to the previous two articles: 5 Steps to a Successful Email Lead Nurturing Campaign.

Content Piece #5: Webinar Download

I could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer.

More than anything, I was excited to geek out about lead nurturing with a room full of marketers. The gravy is that I got 4 more pieces of content to use as part of my marketing programs. How are you leveraging the content you’re already creating?

Flickr photo by robobobo

Free Download: Better Business Blogging in 2011

Free Download: Better Business Blogging in 2011

This 24-page ebook features tips and ticks from some of the world’s best bloggers

Download this free business blogging ebook today!

Posted via email from Jason Rose

Your Site Redesign Checklist

Search Engine People Blog

site-redesign

If you’re doing SEO in-house, a site redesign is like being on Trading Spaces (RIP Trading Spaces!).  On the one hand, you’re getting a fresh, brand-new space that could be everything you hoped for.  On the other hand, you have a bunch of people running around your house changing things, you have no idea if you’re going to like the results, and you’re not even sure they know what they’re doing.

With a site redesign, there are so many stakeholders that it’s easy for SEO to get pushed off the table to meet time/budget constraints.  I don’t think I need to say that you cannot let this happen.

There’s no way you can control every element of a site redesign.  Don’t even try.  Instead, I’ve put together this handy site redesign checklist of must-haves to ask for to make sure this redecoration project doesn’t burn your whole SEO house down.

Site Redesign Checklist

  • 301 redirects. Any URL that is going away during the transition from old site to new site MUST be redirected to a new, still-existing page.  If the page has an equivalent on the new site, redirect there.  If not, redirect to the home page.  This is also a great time to make sure that http://www.yoursite.com redirects to http://yoursite.com or vice versa, if you haven’t already.
  • Editable text, and the ability to add more content. Your new site’s CMS should allow you to edit your title and description tags, add and remove content, and link to your heart’s content.  Also, make sure that YOU will have the ability to do all these things – you don’t want to have to open a ticket with the IT team (bless ‘em) to update some page copy while they’re trying to keep the whole company network from crashing.
  • The ability to add new pages.  And maybe some sort of blog. Yes, this will probably mean you have to write a blog now.  Sorry.  But at least you won’t be stonewalled from targeting new keywords because it takes 6 months to get a new page up.
  • Text links for navigation. While your CEO and design team are going around and around about whether the links in the navigation “look clickable,” your job (and a very important job it is, too, you fancypants) is to make sure that navigation links are crawlable HTML text links.
  • Proper use of Flash. Don’t say “no Flash” or you’ll sound like a hater and everyone will ignore you.  Instead, work with the design team to make sure any Flash elements are properly coded and snuggled up next to HTML to be pleasing to users and search engines alike.
  • Analytics. Make sure that analytics stays top of mind with the IT team as they’re pushing changes live.  Double-checking that the analytics code is complete, up-to-date and on every page should be one of your top QA tasks.
  • No Dynamic URLs/Proper pagination. This is a big ask so be prepared not to get it.  If you can keep dynamic URLs off the site, and (if your site is very large) make sure a plan is in place for proper pagination, you’ll save yourself a lot of headaches in the future.
  • Not to Mention: There are a ton of other items that make an in-house SEO’s life a lot easier.  If you have the chance to go for broke, you might also try for:
    • Directory depth of ~4 or under (each page is <4 clicks away from the home page)
    • Conversion point on every page
    • Information architecture: can you find your way around the site, or has your Products page been relabeled “Innovate and Create”?
    • Revamped conversion process
    • And all the other projects you’ve been unable to complete with the existing site.

Post from: Search Engine People SEO Blog

Posted via email from Jason Rose

HOW TO: Use Facebook Social Plugins on Your Website

Mashable!

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

While many companies’ early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point.

One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use them.


1. Like Button


The Facebook Like button lets users share pages from your site back to their Facebook profile with one click. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.

You can include a Like button next to any piece of content on your site, from a product listing to an article to a video. Otilia Otlacan, founder of online ad news site AdOperationsOnline.com, puts the Like button at the top of every article — she has found that nearly 0.7% of users click on this button to post it to Facebook, quickly adding up to a sizable number of free impressions.

StyleFactory, a crowd-sourcing site for home decor, enables shoppers to vote on which products should be produced and which products should be offered at a discount. The site encourages shoppers to share its products on Facebook and Twitter to help “tip” the deals. When a user “likes” a product, the product is posted to the user’s Facebook Wall along with a message noting how many more orders are needed to tip the deal. This extra push is an innovative use of the Like button.

Tea Collection, a children’s clothing site, also uses the Like button to enable customers to vote on their favorite dresses; the products with the most Likes at the end of the day are offered at a discounted price the following day. Its initial campaign drove more than 3,000 Likes in about 12 hours and a 300% increase in site traffic.

E-retailers should also consider including a Like button as part of the checkout process — customers are excited about their order, and it’s an easy click for users to share their brand loyalty with friends.


2. Like Box


The Facebook Like Box enables users to “like” your Facebook Page and view its stream directly from your website. For starters, you can choose a pared-down box with your Facebook Page name, logo and Like button (as pictured above).

On the other hand, you could choose a more fully featured box that displays how many users already “like”the page (and which of their friends “like” it, too), shows recent posts from the page and allows users to “like” the page with one click.

You may want to stick to the simplified version if your Facebook activity and fan base are limited. This strategy might also net you more engagement — Otlican saw her “likes” jump 31% when she switched to the simplified Like Box.

Some companies even provide an incentive for visitors to “like” their page. Motorcycle Superstore, for example, ran a sweepstakes on Facebook using Extole’s SocialBuilder that encouraged fans to share the Motorcycle Superstore page with their friends. The site experienced a 240% increase in daily “likes” and a 30% growth in total “likes,” with more than 13,000 “likes” generated during the month of the campaign.

Of course, the easiest way to enable visitors to become a fan is simply to put a Facebook icon on your site, either on its own or as part of a social toolbar such as the Wibar from Wibiya.

You can use one of the standard Facebook icons, or even use a custom design, as Michelle Ciarlo-Hayes of MKC Photography did here:


3. Recommendations


The Facebook Recommendations plugin gives users personalized suggestions for pages on your site they might like, based on what people are sharing. Otlican displays the Recommendations at the bottom of each article — she’s found that nearly 0.6% of readers click on content in this box.

You can even see how this feature will look on your site before you add it — simply enter your website address here, click on the page and it will show you the recommendations Facebook already has for your site.


4. Comments


The Comments Box lets your users comment on your site’s content — whether it’s for a webpage, article, photo or other piece of content. The user can share the comment on Facebook to post to their Wall and in their friends’ streams.

In addition to providing a viral engagement boost to your site, using the Comments Box can also reduce the amount of spam comments on your site. Users will need to be logged into a real Facebook account to comment, and they won’t be able to post anonymous comments. It can makes commenting easy, since many people are probably already logged into Facebook when they arrive at your site.


Getting Started


Ready to make your website more social? Visit the Facebook developers page for instructions on how to automatically generate customized code to add to your site.

Once your plugins are up and running, you can use Facebook Insights to track how they’re doing — check out this step-by-step guide to getting started. Understanding performance of your plugins will enable you to test which ones work best and which locations yield the highest engagement.

Posted via email from Jason Rose

Top 5 Mistakes to Avoid on Your Company Blog

Mashable!

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook, and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.”

Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.


1. Starting Without a Strategy


confused

Don’t take starting a company blog lightly. Even if only a handful of people visit it at first, those few people will likely be clients or have the potential to become them.

“The biggest mistake that most small businesses make when it comes to blogging is to assume that it’s an easy task,” explains Marjorie R. Asturias, the president of web marketing firm Blue Volcano Media. “That sets them up for a cascade of mistakes, starting with the fact that they generally jump in without a discernible strategy, much less something as essential as an editorial calendar.”

When thinking through your blog strategy, consider:

  • Is a blog right for my business? “Some companies aren’t social and never will be. If you can’t keep generating content, then don’t start,” explains Karr. “If you can’t be transparent, don’t start. If you can’t respond to negativity, don’t start. You need to understand the ramifications of making mistakes or blogging poorly before you decide haphazardly to begin.”
  • What business objective do I want to accomplish? Your goals should drive your content. If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics, found this out the hard way. “Originally I was operating on the belief that having a blog and posting good content regularly was the recipe for sales,” he says. “But I found a huge separation between people reading my blog and those who were buying from me. I’ve only just recently begun making changes to the site to make offers much more clear, and I’ve already noticed important changes. Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.” Karr says that acquisition, retention, building authority and customer support are all strategies to consider.
  • Am I willing to allocate the necessary resources? As the saying goes: No pain, no gain. If you set up a blog, expect to dedicate time and resources. Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. “Trying to come up with valuable content even just once a day means someone in your small business has to spend at least 30 minutes to an hour preparing and posting it,” he says.

2. Making it All About You


about_me

It’s a fact: Companies tend to talk about how great they are. But a blog exclusively discussing this point is bound for not-so-greatness. Before posting a shamelessly promotional blog entry, please note:

  • A blog is not a press section. There should be a section on your site that is dedicated to company news, if you’re willing to share it. But using your blog this way can be detrimental. “Blogs allow consumers to view the human side of a business, but repeated promotional posts take away the brand’s personality and position the blog as a one-way advertising medium rather than an engagement platform,” explains Whitney Sewell, a social media manager at Social Media Solutions.

  • Your audience’s needs. “Businesses want to write dry, information-based articles that highlight their own accomplishments,” explains Angela Neal, an online marking consultant based in Scotland. “I see blogs full of statistics and product details that are full of jargon and technical terms that only somebody within the company would know or understand.”

    One time, for instance, Neal was hired by a company that makes industrial cleaning products. The company wanted to list the scientific research that went into making the specific chemical make-up of its products. Consumers, however, just wanted to know that the product meets or exceeds their needs.

Take a step back and think about what your readers want to learn about. Is it advice? Analysis? Industry news? Figure out what you can provide that is valuable to your readers.


3. Failure to Link


link

Links should be an integral component of anything that calls itself a blog. To embrace them to their fullest:

  • Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,” says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media. “As a company, you want to present the impression that you know what’s happening in the world around you, and unless your daily archives can fill that role, you’ll have to turn to other sources.” Guha suggests setting a minimum number of links for each blog post to get in the habit of linking out.

  • Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you. “Reciprocity is a core strategy to blogging,” Karr says. “When you write about me, I want to pay it back. Don’t think that promoting others (even competitors) is going to push your audience away. There’s plenty of audience to go around. When you’ve identified something remarkable that your audience should know about it, write a post!”

    In addition, offers Guha, linking to larger sites gets their attention when they look at referral traffic.

  • Don’t forget to link to yourself: Digital filing company OfficeDrop hosted a blog on its site for more than a year without linking back to the main page. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,” says Head of Marketing Healy Jones. “Now, we take advantage of the SEO power and readership of the blog to have SEO links all over the blog that link back to different pages on our website. Since the blog has a lot of search engine juice (it has a lot of inbound links), we now use it aggressively to transfer rank to the most important pages on our main site.”


4. Not Being Yourself


link

Being yourself means a couple of things:

  • Don’t make the intern write the blog: Have someone who can represent the company write about it. An intern impersonating the CEO does not cut it.

  • Let some “human” show: No one wants to read stiff, corporate jumble. Plus, it’s easier and more engaging to write like a person and not a corporate entity.

  • A personal tone doesn’t mean that you blog about personal matters: “This isn’t the opportunity to post your favorite ’80s video off of YouTube,” Karr says. “This is the opportunity to wow your audience by being a subject matter expert in your field. Keep your personal stories on your personal blog or on Facebook — where your next prospect won’t be offended by them.”

  • Blog what you know: What works for everyone else might not work for your company. When Stella Fayman started a blog for FeeFighters.com, she looked at other small businesses’ blogs and saw they were all blogging about social media. Seeing how this topic worked for them, she started blogging about social media even though it was only tangentially related to the company.

    “After a while, I realized that in order to establish our brand as a small business finance resource, we needed to blog about what no one else talking about and what was more related to our business: small business operations and finance,” she says. “Our traffic increased significantly after we made this switch.”


  • 5. Ignoring Social Media


    social_media

    Your posts are not going to promote themselves. Get the word out by leveraging your company’s social media accounts.

    When you write a new post, discuss it on Twitter and Facebook. Make sure all of your social profiles include a link to your blog. When someone comments on your blog or contacts you about something you wrote through another channel, respond.

    “Remember, the biggest benefit of the social web is building relationships, so you must make an effort to engage your readers and respond to them in a timely manner that not only acknowledges them, but makes them feel like valued members of your online community,” says Susan Gunelius, CEO of marketing communications company KeySplash Creative.


    Interested in more Business resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

    Image courtesy of iStockphoto, mattjeacock, Blueberries, Funwithfood, Flickr, Toban Black, Valerie Everett, KEXINO

    Posted via email from Jason Rose

    10 Tips for Posting on Your Brand’s Facebook Page

    Mashable!

    Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy.

    Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most. The more popular your story, the more likely it is to show up in people’s News Feed. News Feed optimization becomes as important as your content strategy.

    Let’s explore ways we can create updates that are optimized for the News Feed and engagement. Below are some dos and don’ts to remember each time you tackle that all-important question, “What should we post to our Facebook Page today?”


    1. Don’t Automate Your Status Updates


    Don’t automatically feed your blog posts or your Twitter updates into your Page. Often, automated content doesn’t make it into users’ News Feeds. Your fans can also distinguish between “auto” posts and customized ones. For a lot of brand pages, auto posts do not engender engagement.

    Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. We all understand the value of saving time, but respect your customers enough to manually post customized copy. You will get far better engagement and show your fans you care. Some folks who use Facebook don’t really like Twitter and get irritated when they see hashtags or other Twitter-specific content in their Facebook stream.


    2. Don’t Be Afraid to Show You’re Human


    Thank your fans for their replies and for sharing their opinions with you. From time to time, talk about things other than your products. Wish them happy holidays. Ask them fun questions or to share their personal stories.

    If you make a mistake — admit it. Everyone knows you are human, and no one expects you to be perfect. You will actually score points for admitting that instead of trying to hide it.

    Don’t be afraid of negative comments or people posting on sensitive topics. You’ll find that most of the time your fans will jump in and defend you or address these comments for you. And that carries much more weight than you trying to chime in. And at the end of the day, this is your opportunity to turn haters into loyalists by providing timely responses and great customer service.


    3. Do Post More Photos and Videos


    Media like videos and photos always perform well on Facebook. Not only do they seem to be a favorite of the News Feed algorithm, but they just grab people’s attention in a feed full of text updates. A lot of web users choose to watch more than they read.

    Facebook also offers you a nice little feature that helps bring more fans to your Page. If you post a video and a non-fan of your Page sees it, a little non-intrusive call to action will pop up in the top-left corner that invites them to Like your Page.


    4. Do Put Your Fans in Charge Every Now and Then


    facebook image

    Not afraid to crowdsource? Your Facebook Page is a perfect place for it. Not only will your fans feel valued and heard, but some of their decisions might help your content strategy in the long run. Let’s face it — sometimes we don’t always make choices that resonate with our customers.

    My favorite example of this was Budweiser. They let their fans choose the commercial that would run during the 2010 Super Bowl.


    5. Do Target Your Status Updates


    options image

    If you are a global brand, make good use of targeting. We sometimes forget that not all of our fans want to know about campaigns or contests we are running in a specific region or country. Target your updates by country or language as necessary. In the U.S. you can even target by state and city.


    6. Do Ask Questions and Involve Your Fans


    Want your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. Want your fans to share your content? Ask them. You get the point.

    If you want your fans to participate more, just ask them every now and then, you will be surprised how many of them respond. Multiple experiments by other brands and yours truly show that the posts where you include a call to action get better than average engagement.


    7. Do Watch Your Post Frequency and Timing


    Don’t overwhelm your fans with too many posts. I suggest posting once a day to start with and potentially moving to twice a day, especially if you have great news to share. As far as timing goes, many people catch up on their Facebook activity at the end of the day and during weekends. However, this trend varies, and might be different for your target audience. Be patient, watch the response trends on your Page, and identify the frequency and timing that works best for you.


    8. Do Have a Unique Voice


    feed image

    It is important to know your voice. Skittles does a good job maintaining a consistent brand voice on their Facebook Page. It’s entertaining, funny and refreshing.

    That is not to say that you shouldn’t experiment and step outside your comfort zone to see what else might work for you. Find a voice and tone that is representative of your brand and yourself.


    9. Do Diversify Your Content


    Change up your content every now and then. Often, people are not sure what to post on a regular basis. You could try adding how-tos, trivia about your company, breaking news, polls, fill-in-the-blanks, relevant third-party content, multimedia, or even experts to speak about your field or business.


    10. Do Track the Performance of Your Posts


    Do you know your average number of comments and Likes per post? Watch for trends on your Page and feedback from your consumers on topics/programs/discussions and adjust your content strategy appropriately. Don’t become complacent.

    Hopefully these tips will help you gain an edge on EdgeRank, and put your brand on top.

    Good luck!

    Posted via email from Jason Rose

    LinkedIn Hits 100 Million Members [Infographic]

    HubSpot’s Inbound Internet Marketing Blog

    LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second. LinkedIn is growing globally with more than half of its users outside of the U.S., located in more than 200 countries and territories around the world.

    To celebrate this major milestone, LinkedIn created an inforgraphic demonstrating the growth and scale of its platform.

    LinkedIn Infographic resized 600

    Marketing Takeaway

    With its continued growth, LinkedIn has established itself as the premier B2B social network. As a marketer looking to drive leads for your business, you need to understand how your target audience uses LinkedIn. Research LinkedIn groups, discussions and answers to see how you can leverage these content discovery channels for your business.

    Remember that the rules of inbound marketing apply to LinkedIn, too. You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. Also, don’t forget that search engine optimization isn’t limited to Google only. Make sure that your LinkedIn profile is optimized for the keywords and phrases that potenital customers would be looking for as they search LinkedIn.

    How much more do you think LinkedIn will grow?

    LinkedIn Best Practices from LinkedIn’s Top Marketing Community

    LinkedIn Best Practices from LinkedIn's Top Marketing Community

    Posted via email from Jason Rose

    3 Tips on Optimizing Your Facebook Fan Page for the Search Engines

    Find Me On The Net » | Find Me On The Net |

    I am confident that if you are going to this page, you will be interested in SEO Link Vine. If you want your Facebook page to get more fans than you have now, it’s likely going to take some work on your part, at least when you are first beginning. You don’t want to be like all the others who are spending money on Facebook page ads, and instead you want to use SEO to get highly targeted traffic for free. That’s right, if you optimize your Facebook fan page, you will do yourself a huge favor.

    It doesn’t take very much because you only need to be sure of a few things. Use the following three SEO tips to get more traffic and more fans to your page so that you can beat the competition and finally succeed.

    If you are seeking for ideal offers and critiques on this matter, than please take a look at SEOlinkvine Review. A common sense tip would to be get a high number of inbound links to your Facebook fan page because they help in boosting the page rank of your fan page. So the same rules apply to the fan page, i.e. the more inbound links you have to your page, the higher will be the chances of getting a stronger pagerank. Using “Find us on Facebook” badges on your site is a great way to grow your inbound links. In addition to that, a Fan Box widget for your fan page will include a back link to your page which makes it perfect for backlinking.

    When you include a photo, make sure it has a caption and always list your events with the correct describing words.

    When you put photographs on your page, you must ensure your captions have keywords in them so that your page will be optimized and also interesting to read. One great thing about Facebook is that Google indexes whatever you share. That means you should use these features to their maximum benefit so that you can succeed where so many have failed.

    Any fan page worth people’s attention is going to include a large profile picture. It is the photo sharing properties of Facebook that makes Facebook so popular online (one of the reasons anyway). So have a large, expressive photo on your page that is related to your company or brand. Photos help show people they can trust you and helps you build your brand.

    In closing, it should now be apparent just how to get more traffic and fans to your site using simple SEO techniques. You will get far more exposure for your fan page, but you will also effectively grow your brand without having to lift hardly a finger. For far more details and finest opinions, please visit Best Article Submission Services.

    Posted via email from Jason Rose