Jason Rose

One of the basic cornerstones of business is that it has to grow if it is to survive. We’ve all heard the saying – a business is never stationery – you’re either going forward, or you’re going backwards. In the real estate business, it’s no different.

At Harcourts, we recognise this. Not only that, but we have made it our business to drive growth as a matter of priority. It should therefore come as no surprise that Harcourts is Australia’s fastest growing real estate group. Founded in New Zealand in 1888, the operation grew there until it reached the stage where international expansion became feasible. In 1997 the first Harcourts office opened in Australia. Growth continued unabated and there are now over 600 offices in Australia, New Zealand, China, South Africa, Singapore, Zambia, Indonesia and Fiji.

Growth has important benefits for everyone involved with the group, including ultimately and most importantly, our clients. Continued growth leads to increased brand recognition. The bigger a company gets, the more it is recognised and therefore the more business it does.  This creates more listing opportunities for our people. These are quickly turned into sales as eager buyers visit our high profile agencies around the nation, go online to our web 2.0 websites, and obtain our high profile property marketing material and publications – Bluebook and Luxury Portfolio Collection. As a larger organisation, we have more resource available to ensure our people have the very best training and education, technology, marketing and support which means that our clients receive the very best real estate service in the marketplace, because we have the very best people with the very best tools and resources.

More and more clients choose to deal with us safe in the knowledge that they are dealing with a professional, reputable business that will best help them achieve their objectives in real estate as well as provide a range of additional service through our mortgage arm, conveyancing arm and property management team.

Evidence of the success of this focus is the growth of our international business, which has continued to flourish despite the global financial crisis.